“Theater named for Knapp” – 1985

Source:  Rockford Register Star  Dec 28, 1985


J. R. Sullivan founded New American Theater in 1972.  It had several addresses over time.  N.A.T. operated at 118 N. Main St. from 1984-85 to 2008,  Bill Gregg followed Sullivan as director after Sullivan left in 1994.

“Huge Construction Program Nearing Completion” – 1938

Source: Rockford Register Star February 9, 1938


The S. H. Kress and Company building later became New American Theater and in 2012 the Rockford Public Library’s Nordlof Center at 118 N. Main St.


J.R. Sullivan’s Hometown Holiday, Local Holiday Market – 2016

Source:  Rockford Register Star Dec. 4, 2016

Orpheum Theater

118 N. Main St. Manager, Harry E. Grampp

Source: 1919 Rockford City Directory

Orpheum Thearter

Source: Orpheum Theater p24 Rockford 1900 – World War I by Eric A. Johnson 977.331 J661r

Orpheum Theater ad

Source: Rockford Morning Star 7/8/2010

Orpheum Theater ad 1920

Source: Rockford Morning Star 2/5/1920

Orpeheum Theater 1923

Source: Rockford Morning Star 8/19/1923