Source: American Manufactured Furniture, 1988.
Excel Manufacturing Co.
“Several Changes in Market Arrangements” – Dec. 1927, Rockford Furniture Herald
Source: The Rockford Furniture Herald, December 1927, Pages 3 and 4
Excel Manufacturing Co., ad – June 1915
Source: The Furniture Worker, June 1915
Excel Mfg Co., A P Floberg pres; Al Carlson, v-pres and spt; J A Carlstrom, sec and treas, furniture mnfrs, Seminary near Illinois Central tracks Source: 1915 McCoy’s Rockford City Directory
“Visits Rockford Factories” – March 1927
Source: Rockford Furniture Herald, March 1927, page 7
Excel Manufacturing Co., ad (furniture) – August 1926
Source: the Rockford Furniture Herald, August 1926, page 20
Excel Manufacturing Co., A P Floberg president; Al Carlson v-pres; J A Carlstrom sec-treas; furniture manufacturers 1107 Seminary St. Source: McCoy’s Rockford City Directory for 1926
Excel Manufacturing Co., ad – July 1926
Source: Rockford Furniture Herald, July 1926
Excel Manufacturing Co., A P Floberg, president; Al Carlson, v-president and superintendent; J A Carlstrom, sec-treas; furniture mfrs; 1107 Seminary St. Source: McCoy’s Rockford City Directory for 1926
“Rockford Exhibits Rich in Color” – July 1926
Source: Rockford Furniture Herald, July 1926, Vol. 2, No. 8 Page 3 above
Page 4, above
Page 6, above
Page 8, above
Page 9, above
Excel Manufacturing Co., ad – June 1926
Source: The Rockford Furniture Herald, June 1926
Excel Manufacturing Co., A P Floberg, president; Al Carlson, vice-pres and supt; J A Carlstrom, sec and treas; 1107 Seminary St. Source: McCoy’s Rockford City Directory for 1926
“Colorful Displays to Feature Markets” – June 1926
Source: The Rockford Furniture Herald, June 1926
Excel Manufacturing Co. – 1920
Source: The Furniture Worker, January 1920 p. 31
***The Furniture Worker is available full text, full issue, on www.hathitrust.org