Excel Manufacturing Co., ad – June 1915

Source:  The Furniture Worker, June 1915

Excel Mfg Co., A P Floberg pres; Al Carlson, v-pres and spt; J A Carlstrom, sec and treas, furniture mnfrs, Seminary near Illinois Central tracks    Source: 1915 McCoy’s Rockford City Directory

Rockford Furniture Co., ad – May 1926

Source:  The Rockford Furniture Herald, May 1926

Rockford Furniture Co., W A Brolin, president; T E Swords, vice-president; B A Wilson, sec-treas; Axel Erickson, supt, 1009 W Jefferson St.; plant B 1102 N 2nd St.    Source: McCoy’s Rockford City Directory for 1926


Skandia Furniture Co. – Nov. 1925, No. 400

Skandia Furn Nov

Source: Rockford Furniture Herald, Nov. 1925

Skandia Furniture Co., P.A. Peterson, pres; C. J. Swenson, v-pres; Alfred A. Carlson, sec-treas; 1202 N 2nd St.        Source:  1925 McCoy’s Rockford City Directory

Empire Ltd. Furniture – May 1928

Empire Ltd

Source of Ad: Rockford Furniture Herald, May 1928

The Empire Ltd. C. J. Lundberg, president; H C Rouse, vice-president; K W Lundberg sec-treas.  Furniture Manufacturers, 2500 11th St.  Source:  1928 McCoy’s Rockford City Directory