“Several Changes in Market Arrangements” – Dec. 1927, Rockford Furniture Herald

Source: The Rockford Furniture Herald, December 1927, Pages 3 and 4

“Colorful Displays to Feature Markets” – June 1926

Source:  The Rockford Furniture Herald, June 1926


Old Colony Chair Co. – 1914


Source:  Rockford Morning Star Mar. 28, 1914

Alfred H. Carlson (furniture manufacturing)

Al Carlson

Source:  Rockford Register Republic August 6, 1943

Furniture Exhibits at marts – Dec. 1925

Where furniture lines

Source: Rockford Furniture Herald, December 1925


Old Colony Chair Co. – 1925

Old Colony Chair

Source: The Rockford Furniture Herald, March 1925

Old Colony Chair Co., Alfred H. Carlson president and manager, furniture manufacturers, Seminary St. and S B + J tracks  Source:  1925 Rockford City Directory   In the back of the directory, the street listing 1109 Seminary St. rear

Alfred H. Carlson was also the president of Al Carlson Furniture Manufacturing and the vice-president of Excel [Furniture] Manufacturing Co.


Rockford Furniture Map (1925)

Furniture Map

Source: Rockford Furniture Herald, April 1925