Central Furniture Co., ad – March 1927

Source:  Rockford Furniture Herald, The; March 1926, p. Twenty

Suite No. 480 pictured, buffet

Central Furniture Co., Aug P. Floberg, president; G A Salstrom, vice-president; Oscar E. Landstom, sec-treas; Mill St. at Race St.      Source: McCoy’s Rockford City Directory for 1927


Rockford Cabinet Co., ad – August 1926

Source: Rockford Furniture Herald August 1926 p. 15

Rockford Cabinet Co., O E Landstrom, president; Anton G Larson v-pres and supt.; G C Olin, secretary; A E Johnson treas; 1900  11th St.  Source: 1926 McCoy’s Rockford City Directory


Blackhawk Furniture Co. – March 1926


Source: Rockford Furniture Herald March 1926

Blackhawk Furniture Co.; D Richard Peterson, president; Peter H Palmer, vice-president; Oscar E Landstrom, sec and treas; 159 Morgan St.  Source:  McCoy’s Rockford City Directory for 1926


Free Sewing Machine, Landstrom Furniture Co. – 1928 map

The addresses:  Free Sewing Machine Co., William Free, pres., a division of Consolidated Industries, Inc., 1731 – 18th Avenue.  Landstrom Furniture Co., Oscar E. Landstrom, president, 11th St. corner 18th Ave.

All photos are from the 1928 Sanborn Fire Insurance Maps. The maps are drawn for use by the Rockford Fire Departmant, primarily, and by realtors, city planners, etc.  Free Sewing Machine is shown in pink, and Landstrom in yellow.  Both factories had multiple buildings.

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Free sewing is at the top on the map. Illinois Central Railroad Tracks run between the 2 companies.  Landstrom is in yellow. Free has the steel stock room at bottom left, the screw and punch room at upper left, the machine shop in upper center, tool room and assembly in upper right, office in lower right.  Landstrom has wood working, cabinet work throughout.

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The rust-orange colored building at bottom are the steam kilns for the wood, the middle pink building at the bottom is the lumber storage “shed,” and next to the right, a Landstron factory building for making posts, etc. The pink square building, middle right, is for grinding and tumbling.  The yellow buildings at bottom right are storage buildings, the one on the left says Flask Storage.

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Enlargement of Free Sewing Machine, top photo.

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