Rockford News Tower – Barloga, original and altered design

news tower 1

The original design and height of the news tower is shown in the top design, and the height of the lower, more horizontal section, which was in Rockford Daily Republic newspaper, Oct 1, 1929.  Architect:  Jesse A Barloga, Construction by Security Building Corp., Inc.

The Great Depression created a need to lower costs.  The modified design appeared in the Rockford Register-Republic April 14, 1931. (Below)

newstower 2